Book Crits in London Round 1

So a while back now, Anna and I began the journey of book crits with the lovely London folk. We were pleasantly surprised by how welcoming and willful they were to help improve our book. We learnt some valuable lessons, fast!
Always expect it to last longer than 30 minutes.
Always allow for travelling time.
Always allow for the chance of getting lost.
Always write notes that you will be able to decipher at a later date.
Don't accidentally mention some great work an agency have done, to the wrong agency... (my bad!)

and of course many more lessens about how to communicate best with our audiences and how to make our portfolio as impressive as possible.

It was a fantastic first experience of being on the inside of the advertising industry and we began to form a few favourite agencies in our minds. But with lots more to visit, we weren't putting all our eggs in one basket!

Oddly enough we began to hope for brutal book crits as we were learning more from these. The more constructive criticism the more we felt enthused to improve. It was definitely inspiring to talk through our ideas with various different creatives, getting many diverse perspectives on campaigns we'd come to a stand still on.

Summary of Books Crits Round 1:
- Refreshing to have so many creative minds talking to us about our ideas and giving us valuable feedback.
- Hardest part of book crits, is knowing which opinions to take more seriously. Everyone's opinions was slightly different...